About The Owner
Jennifer Parness, Owner of Infinite Horizons Design
I have spent many years working to build Infinite Horizons. For me this design firm is more than a business; it is my dream. From the time when I was a little girl I knew that being a business owner was what I wanted / was meant to do, I was not sure however what business I was meant to own. I spent many years working for other companies in office and financial environments. During that time I observed what made those companies successful and also the mistakes that were made. I truly believe that everything happens for a reason; and all of my experience, hardships, and observations have brought me to the place that I am today.
Infinite Horizons to me means never ending possibilities. During a very hard period of my life, I was in a situation where I was faced with many hard decisions and it seemed that when it rained; it poured. I was a single mother of two young children, barely making ends meet and struggling to survive. I spent my days working full time in a job that I hated, my evenings being a mom and running a household, and after my kids were in bed I spent hours upon hours researching and learning about business and graphic design. I wanted to make a better life for myself and my children. I could not imagine spending the next 18 years struggling in the situation I was in. Through this I found strength, determination and the meaning of Infinite Horizons. I self taught many of the programs that are standard in this industry (which is no easy task by the way) and researched and learned as much as I could through the internet. Through friends and networking I started to get clients for my business although at this point I still did not feel that I had a clue as to what I was doing and did not feel that I had learned what I needed to be successful. Eventually I reached the point of having to make a major life decision; I had learned everything I could on my own but it wasn’t enough to be great in this industry so I decided to go to school for my associates degree in applied science (graphic design.)
For me, this decision was a complex one because it meant working full time, being a single mom who had to support two kids, running the business that I had started, going to school full time and somehow making enough time to sleep in between. Although it was not easy I did not give up and through a lot of hard work and late nights I made it though. Infinite Horizons has been in business now for over five years and we are growing. Infinite Horizons is now serving both Wisconsin and Illinois as well as clients online.
