Posts Tagged "marketing"
We could all use a little more happiness! Coca-Cola gets an A+ on this one!
Image via Wikipedia
This is one of the best marketing ideas I have seen in a long time! Coca- Cola is taking it to the streets with their Happiness Truck and vending machines. They aren’t just handing out free soda as you might expect; they are also dispensing soccer balls, roses, sandwiches, pizza, surf boards, toys, and other fun stuff!
They are marketing their brand by giving people an experience that they will tell their friends and family about for sure! (which in turn spreads the word about Coca-Cola.) They also showed that spreading the word about their product through engaging people in “happiness” can work anywhere, no mater what country, race, age or gender- Happiness is contagious 
and the marketing concept is brilliant. What a great way to get people talking about your product and brand!
Check out the videos of Coca-Colas “Happiness Anywhere” campaign below:
What type of advertising works best for you when it comes to your favorite brands and products?
Yes this really was my shopping cart
As a designer / marketer, I am always keeping my eye on industry and design trends so that I can give my clients targeted and effective advertising. Being a creative person, I tend to find humor in the little things in life…
i.e.. toilet paper stuck to the wheel of my shopping cart (yes that’s really my cart) I find that some of my favorite advertisements are the ones that are funny or clever. The following video gives some interesting statistics on what type of advertising consumers would like to see,
I was happy to see that my sense of humor is shared by so many!
This got me wondering, do you think these statistics are right? What type of advertising works best for you when it comes to your favorite brands and products? Do you think humorous ads are more accepted in certain types of business or do you think it can it benefit most brands to show their fun side? My personal opinion (speaking from the consumer side, not the marketing / designer side now) is that I would rather spend my money on a brand that can have a little fun from time to time, as opposed to a brand that targets only our serious side. I think this is consistent with the trends that are happening across the board in new media marketing- Consumers want to get to know the “personal side” of the brands they love. It helps us connect to the companies on a more personal level and helps provide a comfort and trust level as a result.
Read MoreCheck out the Nike Music Shoe, this is seriously cool…
Leave it to Nike to come up with a shoe that can create music. I love how innovative they are, who thinks of this stuff?
Read MoreTwo of my favorite commercials on T.V. right now
Ok, so recently I have noticed a trend in brands using humor in their advertising. These are the kind of ad campaigns I love and remember the most, because they set themselves apart from the thousands of marketing methods that are thrown at us on a daily basis. If you want to be remembered, do something to set yourself above of the crowd! Here are two commercials on t.v. right now that make me laugh and that I will remember for that very reason.
Boost Mobile – Talking Dog Commercial
Sears Blue Lawn & Garden Crew: Tiny Tractor
What are some of your favorites ad campaigns happening right now? Leave us your feedback!
We are Hiring!
We need help! We are looking for some dynamic people to ad to our Infinite Horizons Team.
We have the following postitions available that we would like to fill immediately:
Marketing and Sales Executive
Full time position
Hours: M-F 9-6pm
Pay Type: Commission with Bonus
Experience: Strong Selling and Communication skills a must, Marketing and Advertising experience preferred.
Graphic Designer
Full time position
Hours M-F 9-6pm
Pay Type: Hourly / Salary
Experience: Strong Communication skills a must, Experienced in graphic design and project execution from start to finish, Fluent in all Adobe CS4 programs, Team player, Creative and Forward thinker, Ability to work independently and problem solve, Web experience a plus.
Marketing Intern
Part time position
Hours TBD / Flexible
Pay Type: For-credit / Credit Internship
Experience:
1. High school diploma or equivalency. Field of study: journalism, business, marketing
2. Excellent interpersonal communication skills, positive attitude, responsible / reliable.
3. Proficiency with computers, especially Word, Excel and Windows software. Minimum typing speed of 60 wpm.
4. Good organizational skills and ability to manage multiple priorities.
If you or some one you know are interested in any of the positions mentioned above please email your resume and digital portfolio (graphic design position) to jparness@infinitehorizonsdesign.com or call Jennifer at 815-980-8342 for more information.We are looking to fill these positions immediately!
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