Know Your Market: Age Does Make a Difference
Know Your Market: Age Does Make A Difference
Marketing to Generation Y is equal to great word of mouth. They typically love talking about the great deal we got, the experience we had and the way to get it or avoid it. With social media clogging our cell phones and computers, we don’t seek the best price, but ask our friends and family their opinion. It is the word of mouth that hits the streets, but it also is a generation that has researched what the hype is right then and now and new trends to come. That is why when you market to the 25 and younger you have to visually enhance and connect to them and become one of them. That means get a facebook account… get on twitter and give them a contest or an experience to share.
Marketing to Generation X is decisions and problematic choices. Not only are they going to critique how to get them to buy, they are going for the best quality buy. They are a harder sell because they want to be a consumer, but with the up and down economy are hesitant to purchase. This means going neck to neck with your competition. Tell them why you are the best, why you are a lasting value and how you can guarantee great results. This is done by direct mail, brochures and advertisements they can see and hear. They want to stay youthful, but not talked down to.
Lastly, Baby Boomers… the consumers that eat up the market. They have made decisions that are based on trial and error. With the kid’s out of the house, they are able to get what they want and need. Many think that they are hard up to new ideas, and that is a time to show them you are still traditional and relevant with your service and true to your word. Newspaper ads and nightly broadcast news are a couple ideas. Making up 40% of the market, they are the bread and butter to companies. They have disposable income and are well educated.
So there you have it… ages 13 to 64. I wrote a little insight on each generation because I wanted to show you how different the buying world is today. I also wanted to remind you how even a great graphic, an informational brochure or a new website could be beneficial to your increase of business.
